Designers in a new “collaborative” brand called Common
February 10, 2011
When I first heard about the idea of a collaborative brand I was intrigued. The message came in a tweet from Project M’s John Bielenberg, “world’s first collaborative brand.” I promptly retweeted (follow me on twitter @atlasann), but also watched a video of their launch. The idea is that you can shift a brand’s value [...]
